E-Commerce · Deployed playbook
Cart Abandonment Agent
Most abandoned carts die because one question went unanswered: sizing, delivery time, trust. Email recovery converts single digits. A human-sounding call minutes after drop-off answers the objection live, and the payment link lands on WhatsApp while the intent is still warm.
The problem it kills
Around seven in ten carts are abandoned, and the standard playbook, a discount email an hour later, recovers a sliver because it answers nothing. The shopper had a specific doubt at the payment screen. Every minute after drop-off, the intent cools. A call inside fifteen minutes reaches the shopper while the tab is still open, resolves the actual objection and finishes the checkout in one motion. No human team calls every abandoned cart within minutes. The agent does.
What it handles
- Calls triggered minutes after checkout abandonment
- Live answers on shipping, returns, sizing and product questions
- Discount or free-shipping nudges within rules you set
- Payment link delivery via WhatsApp during the call
- Outcome tagging: recovered, lost, reason captured for your team
How a call actually runs
- Shopper abandons at payment. The agent calls within the window you set.
- It references the exact cart contents and asks what held them back.
- It resolves the objection: delivery date, return policy, size guidance.
- It applies an approved incentive if needed and sends the checkout link on WhatsApp.
- Recovered revenue and objection reasons report back weekly.
What it plugs into
- Shopify / WooCommerce
- Payment gateways
- Analytics
The numbers it moves
10-25%
of abandoned carts recovered
<15 min
from drop-off to call
98%
open rate on the WhatsApp link
What it costs
Pilot deployments start at $500/month including 3,000+ call minutes, one production agent and a dedicated number, live inside 14 days with no setup fee. At volume, effective rates drop to about $0.05 per minute all-in, against $0.30+ per minute typical platform pricing. Every engagement ships with the ROI model in writing before we build. If the math does not clear 5x, we decline the project.
Questions we get
- Is calling an abandoned-cart shopper too aggressive?
- Tone decides it. The agent calls as helpful support, asks if anything blocked the order, and drops the thread instantly if the shopper is not interested.
- What recovery rate should I expect?
- Depends on ticket size and traffic quality. We model your numbers before deploying; if the recovered-revenue math does not clear 5x the cost, we tell you and decline.
- Does it stack with my email flows?
- Yes. The call takes the first, hottest window; your email and SMS flows continue underneath for everyone the call did not recover.
Want this running on your phone lines?
One call with the founder. We run your numbers live and tell you, honestly, whether this playbook clears 5x for your operation.